Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter. He later remarked that he found it "funny to watch [Japanese speakers] try and say it" and that "it was the only reason behind the name"
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RT @ruthhook_
it's 2023 and every dude I know wears lululemon joggers and drinks diet coke and when did you all become white girls
https://twitter.com/ruthhook_/status/1629662046441578498