The meme-phrasing, "haha X go Y" reveals the banality of desire. Desire is the elemental stuff of contemporary capitalism, alleged to ooze up from the basic substrate of personality. The condition of desire when presented as itself is considered above dispute in contemporary liberal society: "de gustibus non disputandum." But this reveals the indefensibility of it all. And the reality of contemporary marketing reveals the artifice of it all. Desire is manufactured at an industrial scale.