The ancient Greeks had no concept of zero and US Americans have no concept of a world beyond the culture war.
I don't have any concept how big 300g of meat is, but I know how much meat a person on red team should eat and I know how much meat a person on blue team should eat.
This is not exclusively negative. US Americans have literally done crash courses on Critical Theory because of the culture war. You could get us having bitter, hate-filled arguments about CRISPR or the canon of Attic Orators if you first gave us some way to tell which parts are outgroup and which parts are ingroup.