At the end of the day, this is what it all comes down to, right? There's just an internal switch that gets thrown and you direct your energy to B instead of A. As much as people try to rationalize the process, almost all of that stuff is window dressing around a big gaping aporia beyond any faculty of reason. People make original choices when they're re-awaken to freedom -- typically by being in the presence of someone else acting truly free, novel, and original-- and the rest is just commentary