Assume memory m is an ordered state in recurrent cell assembly M.
M is usually in any of its many disordered states due to stochastic activity in its neighbourhood, but there's always a threshold for *pattern-similarity* to m (wrt phase/frequency of constituent neurons) above which its internal feedback loops suffice to autocomplete the rest of it.
Here are ways you can lower that threshold and likelify M's phase-transition into m →
B) FREE UP ENERGY FOR ORDER
Assume that the height of the threshold depends on the stability of sub-completions of m, because the pattern can't complete if its progress gets partially reset all the time.
Now, you can make it easier to recall m by lowering neighborhood noise. But if there are competing memories in that same neighborhood, you may end up accidentally stabilizing the wrong one.
I actually think the brain uses both.
I think it's usually model B. I think effortfwl recall correlates w alpha oscillations bombarded across the cortex, and this reduces temperature in non-bombarded areas. Successfwl recall correlates w P300 EEG-signature, which according to Dehaene indicates a preponderance of inhibitory neurons.
But I also think I've had personal success w "deconcentration of concentration" to recall blocked Tip-of-the-Tongue memories. And this corresponds to model A!