One of the unsatisfying, "neither/nor" stances on the conjecture of cancel culture is based on the flight of big players from accountability. That is, insofar as it exists, CC exists as a strategy to push backlash down the social ladder and away from connected institutional players in the media game.
So per this account, it's not "cancel culture" when an abusive customer gets recorded abusing a customer service worker, but it is kinda cancel culture that the worker is abandoned in this scenario
Even if this view is only true in small part, I think we would be wise to adopt the credo "Shit rolls downhill, so don't be that shit."