the big trend in tech for the last 15 years especially i've noticed is so far from the "product market fit" narrative you hear about. instead, it's revolved mostly around the complexity and all-encompassing nature of communications and commerce technology itself being used to coerce and herd consumers into exploitative relationships. the objective of the software developer is to design ever-more elaborate traps, or at least produce a continuous supply of delicious-looking bait to fill them with