Condensed pragmatism:

The gimmick is to treat life as composed of gimmicks.
Thinking is a gimmick.
Beauty is a gimmick.
Justice is a gimmick.

Sometimes the gimmicks win through, yet often they don't.
Some gimmicks are simple, and some are made out of other gimmicks.

There may be other gimmicks that work better than the gimmicks we have now.