People are clinging harder than ever to the notion that identity is durable and material at exactly the instant that it has become more transient and ephemeral than ever. We all know this to some extent. We're all watching the machinery of the culture industry manufacture new selves, new subjectivities out of holograms. That much is to be expected. But what is most remarkable and dissonant is that there are masses who willingly agree that these phantasms speak to their innermost realities.