Keep your patient's attention focused on the excesses of those on the other side of the political fence. A steady diet of outrage will keep him focused on hating his fellow man and instill a sense of pride in his "superior morals", all the better to bring him under our control.
Keep his focus on anything but the road ahead. This is the Democracy Game.
Consider a collaboration with Dripslime, who manages your patient's aunt. The woman will be easily led into re-sharing vapid political memes, which will help keep your client focused on his distain for his enemies.