@buster It's a process of Awakening: a broadening of context and relevance. Material needs are the easiest to awaken to because they are strongly selected for. A mind that does not realize it's hungry does not last long.
There are other Awakenings. Exploring them is often a matter of disrupting the current mindset. Strategies like long walks, hot showers, slow stretching, staying up all night, dancing to loud music.