a fnord is an antimeme, and infects any other meme it comes in contact with
enough repeated association w: fnords taints any meme; people don't like feeling bad, & try to avoid things which make them feel that way. should that something be an idea, it will quickly get tabooed.
unPC wrongspeak is an example of this effect; while most don't really care, repeated association of the ideas w/ fnords by the activist class has instrumentalized people's ugh fields to censor certain topics in a robust decentralized way. it's no one's fault, but also everyone's