hyperreality entails the reification of abstractions, which themselves are recursive simulacra, removed from the L0 concept thru an iterative process of self-reference
this state is brought about & accelerated by the growth requirements of corporations, which require a frontier
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RT @UndeniablyAlex
Yankee Candle's Stages of Abstraction
Level 1: The scent represents a physical object where the object's aroma is one of its distinc…
https://twitter.com/UndeniablyAlex/status/1468555202986917892
accelerating growth necessitates perpetual access to new markets, the discovery of new territory upon which to stake a market share claim
when all known markets have been saturated, what is left but to create new ones?
abstraction begets virtuality
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RT @pee_zombie
pioneers are establishment-aversive novelty-seeking agents, repulsed by existing structures & attracted to new inputs. when the frontier is over the horizon, the directi…
https://twitter.com/pee_zombie/status/1444793569282306053
each of these Yankee Candles can be understood as a holograph, a multidimensional capture of some aspect of reality; some are simple in their caching pattern, but the higher up the abstraction stack they go, the more esoteric their mapping from ground is
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RT @pee_zombie
a holograph is a cache, a recording of an object observed in a specific way. it can be arbitrarily complex, potentially encoding a v large subset of a system's state…
https://twitter.com/pee_zombie/status/1391632222210437120
the Yankee Candle corporation is actively engaging in ontological engineering to generate a virtual market frontier, willing into being product configuration space; their abstractions trace out the schema of the next battlefield they will face their competitors on
virtuality is the stuff of the hyperreal, the fabric of the higher planes in which simulacra reside; it can be located in relation to real space along the dimension of abstraction
there are many ways to abstract from any given situation, & a corresponding virtual plane for each