Thinking about the counterfactuals:
No Apple: still get smart phones, maybe just a few years later to refine them.
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RT @eigenrobot
which has changed life in america most
https://twitter.com/eigenrobot/status/1353934912705892354
Maybe Wal-mart replicates 70% of Amazon logistics? 3-day delivery?
Who does AWS? Google still can’t provide decent cloud services for everyone, and would cut off anything they perceived as a competitor.
No one else has the market power to get ebooks into a unified market.